The market of catering services in Kyiv (part 1)

As shown by statistical research, only 15 percent of office workers in Kiev, eat hot food, prepared by professional chefs. Typically, these are large successful companies, representative offices of Western corporations, banks. According to experts at the Kiev market of exit service represented about 30 companies. It is logical that the remaining 85 percent of the office staff can be referred to potential customers of the catering companies.

the Term catering (probably a portmanteau. catering – “the supply of provisions”) involves catering service to any location on the customer's choice.

catering services for corporate clients has two main directions, the first is corporate events – parties, receptions and other holidays. This direction is considered the most profitable. The second is the delivery of meals to the office or the opening of the eating place in the offices of the customers ' enterprises.

In the delivery of Lunches to offices large catering companies carry out the full range of services: catering service, and corporate cafeterias, and delivery of ready meals, while small businesses usually focus on separate niches. A significant share of the market for the delivery of meals to the office occupied by several large companies. The remaining part is shared many medium and small enterprises, competition every year is enhanced because there are new players. Analysts ascertain a decline in the profitability of the business because of the dumping price policy of the newly emerged market companies.

it Should be noted that the market of catering seeking not only to newly created small enterprises but also large companies from other sectors, usually related – from the sphere of restaurant business.

an Important factor contributing to the intensive development of the catering market in major cities is the widespread use of business centers, uniting under one roof the offices of many companies.

the Personnel of the enterprises renting office space in such business centers – potential customers and catering companies. In addition, many leaders of organizations prefer to transfer the existing infrastructure catering catering companies in terms of outsourcing. For companies specializing in delivery lunch this is very advantageous terms, as the company in order to avoid increasing the cost of meals, often have a symbolic amount of rent, at his own expense procure the necessary equipment and supplies. In addition, staff receive meal subsidies, but as practice shows, even with the minimum amount of subsidy for lunch almost all employees.

Some minus the servicing of such customers may be that the terms of the contract, as a rule, not exceed one year, after which a tender, and the contract may be renegotiated with a different catering company.